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1. How does No One Can Ever Know differ from earlier releases?
I think there are some obvious differences compared to the previous two records. The main ones being the use of old Russian analogue synths and the use of programmed drums. Andy’s guitar style has developed slightly as well. I hate using the word “natural progression” but I’m going to because I can’t think of another way of putting it. At no point did we sit down together and talk about changing or adding new elements to our sound, we just did what came naturally and used instrumentation that interested us and would suit these new songs. We’ve always said from day one in this band that we were never going to make the same album twice and that we wanted to move forward and evolve with every album we make. If we made an album that sounded like our first or second record then we’d have gotten bored very quickly and probably called it a day. There are some things that will never change about our band. For example: the way I sing/the songwriting process/drinking a lot. These things will always run through our music and that’s what I hope will keep people coming back to our band no matter what direction we choose to go in the future.
2. Certain elements of No One Can Ever Know bring to mind Depeche Mode, New Order and a host of other celebrated new wave acts – was the genre a particular influence while recording the album?
We’ve always loved those bands and the records they made in the 80s. Andy was listening to stuff along the lines of Siouxsie & The Banshees, Can, PiL, Fad Gadget, Cabaret Voltaire, Wire, Bauhaus, Magazine, D.A.F. etc. at the time we were writing the album. I suppose they have similar elements to the ones that have come forward in the sound of our new album. Those bands and their records had a sparse/bleak approach to them and that production style definitely suited the new songs we were writing at the time.
3. What’s the greatest pop song of all time?
Good question! I couldn’t just pick one song, there’s too many great pop songs. I know some people will be quite surprised but in my opinion I think ABBA wrote some of the best pop songs of all time. I also have a soft spot for early Madonna songs. Right – I’ll give u a top five in no particular order: ABBA – Super Trouper, Madonna – Material Girl, The Beach Boys – I Can Hear Music, all of The Cure’s poppier songs, David Bowie – Sound & Vision (is that a pop song?).
4. What does The Twilight Sad have in store for 2012?
Well, the album comes out on the 6th of February in the UK and on the 7th in North America I think, so there’s that. We’re touring a lot. We’re touring the UK at the start of February, North America at the end of February/start of March, then mainland Europe in April/May. We’re realeasing a couple more singles from the album and we’re working on a special release for autumn/winter 2012. We’re hoping to play a lot of festivals – fingers crossed we get asked to play some. We’re a working band so we want to be on the road for the most of the year playing old and new songs.
5. Are there any misconceptions that you’d like to clear up?
Even though our music is pretty dark and miserable we’re actually quite normal people. Well, I think we’re normal, I suppose it depends on who you speak to. I am also not “Groundskeeper Willie” and if those vampire movies were any good, I wouldn’t be that bothered about them but they are that bad – I’d rather gouge my eyes out with salt and vinegar crisps than watch them.